Brand Management - Design

In today's episode of POW!, we take a look at how Uncle Dougie's, a Chicago-based producer of organic barbecue sauces, has incorporated the STANDCAP Inverted Pouch, which both improves the consumer's experience and the brand's sustainability. Check out how this innovative package helps solve a long-standing consumer frustration.

In today's episode of POW!, we take a look at the Freakshow line of wines from Michael David Winery, and why their labels have been racking up awards in industry competitions. Most recently, the brand's 2018 Chardonnay earned Multi-Color Corp. a Best in Class award in last year's TLMI Label Awards.

In today's episode of POW!, we're taking a look at Black is Beautiful, a fast-growing initiative in the craft beer segment with a goal of supporting "Justice and equality for People of Color." Started by Weathered Souls Brewing Co. in San Antonio, Texas, the initiative has spread to more than 1,000 breweries who have released their own version of the stout, incorporating a cohesive label design.

When the COVID-19 pandemic first hit the United States, hand sanitizer immediately became a difficult product to find. Local distilleries however, have been making their own and packaging it in creative ways. We visited a couple locations in Philadelphia to see how distilleries around here are getting hand sanitizer to consumers.

In the snack food aisle, major brands have long been a dominant presence, but Ka-Pop! has emerged as a worthy newcomer as a healthy snacking option with an intriguing backstory and packaging featuring impressive digital printing.

When a consumer is choosing a paint to apply to the inside or outside of their home, they know they are most likely making a long-term decision. So, when quality is of the utmost importance, a premium label can go a long way in engaging the consumer. By implementing visual and tactile elements into its labels, Valspar has created a package that matches its premium messaging.

In today's episode of POW!, we take a look at how store brands can compete with their big-name counterparts with innovative and creative packaging design. Archer Farms, which can be found at Target stores, has done an excellent job of this with its coffee packaging.

Cleaning and disinfecting products have been in the spotlight recently as consumers seek to stock up on products that can help fend off germs and bacteria. In today's episode of POW!, we take a look at how Wet Ones antibacterial wipes utilize multiple packaging formats to benefit the retailer and consumer.

With consumers being urged to limit their trips to stores, online shopping has provided a welcome and potentially safer alternative. In today's episode of POW! we're highlighting how Thrive Market is shipping a variety of wines direct to consumers, complete with intriguing labels and an impressive corrugated shipping box.

While many of us have become largely confined to our homes due to the outbreak of COVID-19, it has been important to find creative ways to occupy our time indoors with puzzles, games, and more. In today's episode of POW! we're featuring a puzzle box complete with some very impressive gold foil and intricate printing.