Brand Management - Design

In today's episode of POW!, we take a look at how store brands can compete with their big-name counterparts with innovative and creative packaging design. Archer Farms, which can be found at Target stores, has done an excellent job of this with its coffee packaging.

Cleaning and disinfecting products have been in the spotlight recently as consumers seek to stock up on products that can help fend off germs and bacteria. In today's episode of POW!, we take a look at how Wet Ones antibacterial wipes utilize multiple packaging formats to benefit the retailer and consumer.

With consumers being urged to limit their trips to stores, online shopping has provided a welcome and potentially safer alternative. In today's episode of POW! we're highlighting how Thrive Market is shipping a variety of wines direct to consumers, complete with intriguing labels and an impressive corrugated shipping box.

While many of us have become largely confined to our homes due to the outbreak of COVID-19, it has been important to find creative ways to occupy our time indoors with puzzles, games, and more. In today's episode of POW! we're featuring a puzzle box complete with some very impressive gold foil and intricate printing.

For as long as there have been pickles, there have been pickle jars — a perfectly fine packaging format for at-home snacking. But through the use of stand-up pouches with fun designs, Oh Snap! Pickling Company has shaken up pickle packaging, turning the common household food product into a great option for on-the-go consumers.

When a recognizable brand launches a new product, one of the most important questions it must answer is 'what will the packaging look like?' In the case of Brew, a new product from Ocean Spray that combines juice and coffee, that question was answered in the form of colorful and informative shrink sleeves.

The Flexible Packaging Association has revealed the winners of its annual Flexible Packaging Achievement Awards, announcing the winning entries during a banquet at its annual meeting, currently being held in Bonita Springs, Fla. Awards were presented in a variety of categories including printing, sustainability, technical innovation, and more.

As more craft and boutique brands enter the wine and spirits segment, on-shelf differentiation has never been more important. One way for these brands to stand out is by printing directly onto the glass bottles their product is stored in. Richmond, Calif.-based Monvera Glass Décor has emerged as a leader in this impressive style of printing.

With the success of its Masterclass last November, which hosted more than 100 brand owners, BOBST has announced it will host another Masterclass on Oct. 28, 2020. The event will provide brand owners with a variety of educational opportunities surrounding package printing and converting with deep dive breakout sessions and machine demonstrations.

While its legal status may be controversial, it's hard to deny the rapid growth of the cannabis and CBD product segments. In today's episode of POW!, we take a look at a folding carton for cannabis brand Heady, which features some very impressive printing, folding, and embellishments.