Brand Management - Design

The folding cartons for Glad's ForceFlexPlus kitchen bags featuring Febreze scents boast some great, eye-catching graphics. But it's the creatively implemented diecut that lets consumers test out the scent before buying that takes this package to the next level.

Coating manufacturer Leonhard Kurz is expanding its range of finishing solutions with new 3D software. Dreamcomposer was developed for designers who want to visualize complex product enhancements – especially for packaging.

On today's episode of POW!, we take a look at a brand that not only created an engaging label for its creative take on tomato sauce, but invested in custom label printing technology to provide a unique product experience for consumers.

On today's episode of Package of the Week, we're taking a look at a package that combines exceptional graphics with strong sustainable attributes. Rainforest Artesian Water was recently recognized in the PAC Packaging Consortium awards, and features impeccable direct-printed graphics on its aluminum bottles.

In today's episode of POW!, we're taking a look at Seattle Chocolate Co. and its spectacular chocolate bar wraps. The wraps not only burst off the shelf with eye-catching color, they serve to highlight the Emerald City with fun illustrations that represent what Seattle is all about.

In today's episode of POW!, we take a look at Poppi, a beverage brand that offers a healthy product infused with apple cider vinegar. The brand, which went through a full rebranding and packaging redesign, is a great example of how packaging can promote some of the latest trends in the ever-expanding beverage market.

In today's episode of POW!, we take a closer look at the winner of the inaugural Dick DePaul Award for Creative Design & Converting, part of the annual Paperboard Packaging Council North American Paperboard Packaging Competition. Frankston Packaging Co. received the 2020 award for its impressive folding carton engineering for One Minute Manicure.

Contemporary Graphic Solutions, a provider of high-quality printed components for the pharmaceutical, medical device and consumer industries, has designed a versatile, updatable resource kit for a new, critical medication launched by one of the top three pharmaceutical companies worldwide.

Earlier this month, Dove announced that it would be launching a line of deodorants featuring a reusable stainless steel case, allowing consumers to simply buy replacement deodorant stick refills, helping to keep plastic out of landfills. Here at Packaging Impressions, we got our hands on one of Dove's starter kits, and were impressed not only with the reusable aspects of the packaging, but the paperboard folding carton that it comes in.

In today's episode of POW!, we take a look at the packaging for Green Gobbler's Drain Clog Dissolver, how it helps reduce the brand's footprint, and improves the user experience.