Brand Management - Design

In an effort to reach a younger demographic, Morton Salt shifted its packaging to a clear plastic canister, adorned with a shrink sleeve. The graphics and typography were updated to a more contemporary style, but perhaps most exciting of all, select packages include an augmented reality experience.

On today's episode of POW! we turn our attention to the media and entertainment packaging segment for a look at an award-winning vinyl record package, Spirit World Field Guide by Aesop Rock. The album's packaging was honored with the "They Said it Couldn't Be Done" award in the recent Making Vinyl Packaging Awards.

On today's episode of POW!, we take a look at the latest award-winning collaboration between Multi-Color Corp. and Michael David Winery. This latest label for Michael David's 2018 Sixth Sense Syrah, earned Best in Show in the 2020 TLMI Label Awards.

McDonald's packaging may be among the most recognizable in the world. But with a desire to rejuvenate its packaging, McDonald's worked with branding agency Pearlfisher to create new simple, colorful designs that reflect the corresponding menu item and make them immediately recognizable.

Printpack scored a trifecta of Gold Awards in the Flexible Packaging Association's Achievement Awards for its Ruffles package featuring Los Angeles Lakers star Anthony Davis. With a combination of digital printing and excellent design, the package is sure to be a hit among basketball fans.

Early this year, "Nutritional Brands" unveiled a new name, logo, packaging design, and even a new website. Now known as NB Pure, the supplement maker has transitioned its branding to be friendly and approachable, with a simplicity that encourages brand recognition.

The folding cartons for Glad's ForceFlexPlus kitchen bags featuring Febreze scents boast some great, eye-catching graphics. But it's the creatively implemented diecut that lets consumers test out the scent before buying that takes this package to the next level.

Coating manufacturer Leonhard Kurz is expanding its range of finishing solutions with new 3D software. Dreamcomposer was developed for designers who want to visualize complex product enhancements – especially for packaging.

On today's episode of POW!, we take a look at a brand that not only created an engaging label for its creative take on tomato sauce, but invested in custom label printing technology to provide a unique product experience for consumers.

On today's episode of Package of the Week, we're taking a look at a package that combines exceptional graphics with strong sustainable attributes. Rainforest Artesian Water was recently recognized in the PAC Packaging Consortium awards, and features impeccable direct-printed graphics on its aluminum bottles.