Brand Management - Design

On today's episode of POW!, we take a look at the Artiste Series from Uno, which gives the Mattel classic a new look with an infusion of eye-catching graphics from a variety of artists.

In today's episode of POW!, we take a look at how The Packaging Lab utilized its digital printing equipment to provide a quick turnaround for a premium package for the Soliscia face mask, developed by Nufabrx.

The Cannabis Resource Guide is a website designed for label and packaging manufacturers looking to provide sophisticated high-end packaging with superior shelf appeal that complies with state regulations, keeps the product fresh, and in many cases, is environmentally friendly.

In today's episode of POW!, we're taking a look at Others Coffee, a new Washington, D.C.-based company that has embraced corrugated packaging for its coffee. The brand's packaging stands out with its excellent color scheme and graphics, and how it utilizes every panel of the box to engage with the consumer.

In an effort to reach a younger demographic, Morton Salt shifted its packaging to a clear plastic canister, adorned with a shrink sleeve. The graphics and typography were updated to a more contemporary style, but perhaps most exciting of all, select packages include an augmented reality experience.

On today's episode of POW! we turn our attention to the media and entertainment packaging segment for a look at an award-winning vinyl record package, Spirit World Field Guide by Aesop Rock. The album's packaging was honored with the "They Said it Couldn't Be Done" award in the recent Making Vinyl Packaging Awards.

On today's episode of POW!, we take a look at the latest award-winning collaboration between Multi-Color Corp. and Michael David Winery. This latest label for Michael David's 2018 Sixth Sense Syrah, earned Best in Show in the 2020 TLMI Label Awards.

McDonald's packaging may be among the most recognizable in the world. But with a desire to rejuvenate its packaging, McDonald's worked with branding agency Pearlfisher to create new simple, colorful designs that reflect the corresponding menu item and make them immediately recognizable.

Printpack scored a trifecta of Gold Awards in the Flexible Packaging Association's Achievement Awards for its Ruffles package featuring Los Angeles Lakers star Anthony Davis. With a combination of digital printing and excellent design, the package is sure to be a hit among basketball fans.

Early this year, "Nutritional Brands" unveiled a new name, logo, packaging design, and even a new website. Now known as NB Pure, the supplement maker has transitioned its branding to be friendly and approachable, with a simplicity that encourages brand recognition.