Brand Management - Design

Pantone LLC announced that CMYK Coated and Uncoated Guides will now be available printed using G7 calibration, making them achievable at almost any print provider in the world.

Printers focus on how a project looks, but how often do you consider the suitability of a printed piece for someone with a disability?

The fantastic promo item and packaging from Grav perfectly communicate both the brand promise and positioning. The promo coffee cup evokes the high quality of the brand’s products with the cup’s simple but elegant design; the promo packaging is a delightful contrast. Learn more about how the ornate carton tells the brand story in this week’s POW!

When it comes to teaching package design, one thing there is no shortage of is opinions. But when you get to the marketplace, how much are opinions worth? At the end of the day, it's the consumer's opinion that counts. How is the student supposed to get exposure to that kind of knowledge?

Esko has delivered a reported world-first in connected packaging production, supercharging secure variable data print capabilities in terms of both speed and scale for a new collaboration with Scantrust and packaging company ePac Flexible Packaging.

As part of White Castle's 100th birthday celebration this year, 13 of the brand's most loyal customers have been inducted into the Cravers Hall of Fame. As part of their enshrinement, these White Castle customers will be featured on the iconic slider packaging.

Through this new partnership with Loftware, Inc., Mariani hopes to improve its existing processes, enhance collaboration with involved stakeholders, and reduce time-to-market for releasing its products to both end consumers and to its significant private label customer base.

A raft of new software upgrades and education partner license renewals from Esko will ensure that college and university students across the U.S. benefit from the latest, state-of-the-art solutions.

In recognition of its innovative fiber-based solutions, Graphic Packaging International takes four AmeriStar awards, including the top prize in the categories of Cosmetics, Beverage–Alcohol, Food–Shelf-Stable, and Saves Food–Agriculture.

On today's episode of POW!, we're taking a look at the packaging for Copper Cow Coffee, a brand that has burst onto the scene with its at-home sets for making your own Vietnamese coffee.