Brand Management - Design

File errors are one of the biggest workflow cripplers in the printing industry.

As plastic tops the list for crimes against sustainability, how do you differentiate rhetoric from reality? What’s new? What holds the most promise? And what’s the reality check?

For this week’s POW!, we look at a 500-ml paperboard carton that delivers powerful shelf impact in aisle thanks to the printed packaging’s efficacious design with a strong colorway. The wine varietals and their respective colorways leverage the simple design to create a coercive billboarding effort at retail.

Hank’s Gourmet Beverages prides itself on being an innovator in the craft soda market. The brand extended that philosophy to packaging, when it partnered with Heffernan Marketing to create 4-packs that break several soda industry norms.

This week’s POW! is a bold stand-up pouch with a luxuriously soft finish for gourmet food brand Callie’s Hot Little Biscuit. In addition to the matte finish, which evokes the soft, cake-like texture of the biscuit mix’s final product, the bold and bright package design conveys the brand personality.

Package printers and converters can help their beverage brand customers succeed by encouraging them to rethink preferred formats for Gen Z’s and millennials’ favorite drinks, such as alkaline water.

Pantone LLC announced that CMYK Coated and Uncoated Guides will now be available printed using G7 calibration, making them achievable at almost any print provider in the world.

Printers focus on how a project looks, but how often do you consider the suitability of a printed piece for someone with a disability?

The fantastic promo item and packaging from Grav perfectly communicate both the brand promise and positioning. The promo coffee cup evokes the high quality of the brand’s products with the cup’s simple but elegant design; the promo packaging is a delightful contrast. Learn more about how the ornate carton tells the brand story in this week’s POW!

When it comes to teaching package design, one thing there is no shortage of is opinions. But when you get to the marketplace, how much are opinions worth? At the end of the day, it's the consumer's opinion that counts. How is the student supposed to get exposure to that kind of knowledge?