Brand Management - Design

Pantone has revealed its 2022 Color of the Year: Very Peri, a bluish purple the Pantone says “…

BRAND United will host a virtual, two-track event on Monday December 13, 2021, that will provide insights on the collaborative and synergistic power of marketing, branding, design and printing. The event, presented by BRAND United, PRINTING United, and IDEAlliance, is free to registered attendees.

NB Pure Collaborated with Earthy Andy, a wellness author, and influencer to produce the Earthy Andy Plant-Powered Protein.

This week’s POW! looks a TLMI winning label for OWL Food. View the video to learn how Creative Labels of Vermont created the label, which communicates the product’s natural characteristics well and delivers manufacturing efficiencies for the packaged foods brand.

Register today for BRAND United University, an event designed for brand owners, print buyers, marketers, agencies, and designers.

This week’s POW looks at Paperboard Packaging Council’s 78th Annual North American Paperboard Packaging Competition’s Excellence Awards winner Gold Rush Man Paris Hilton. View the video to learn how Diamond Packaging delivered a brand message of Old Hollywood glamour for the Paris Hilton product.

This week’s POW! episode looks at lay-flat pouches printed by ePac that empower a personal care and sports lifestyle brand. The video explores how the packaging was digitally printed as well as how using a printed pouch helps the brand be more productive and professional.

Smartpress.com is getting into the product packaging game with new Tuck Boxes in three sizes.

Filmed at the 2021 PPC Fall Meeting & Leadership Conference, this week’s POW! episode takes a look at the 2021 Paperboard Packaging Council’s Package of the Year — The Kiehl’s Advent Center by JohnsByrne Company.

This POW! Package of the Week episode spotlights the boldly printed and creatively labeled bakery box that’s helping gourmet cookie brand Crumbl’s brand story stand apart from its competition.