Brand Management - Design

This week on POW! Package of the Week, we look at the Irish Spring body wash that debuted at Super Bowl LVI. View the video to learn how Chase Design Group, Tin Horse, and the Colgate-Palmolive Global Design Brand Group collaborated on the sleek new packaging with its highly detailed flexo-printed labels.

Levain Bakery met a 200% increase in e-commerce demand during the pandemic, thanks in part to R.R. Donnelley & Sons Company. The 26-year-old company has transformed from a New York City institution to a national brand with the help of RRD’s packaging and warehousing solutions.

This week, we take a look at the playful packaging for Ha! The Heathlier Alternative Crunchers. The continuous film for the bags is printed on a HP Indigo 20000 using bold colors; the film is then converted offsite on a form/fill/seal line.

When selling a bourbon that pre-dates the Civil War and flowed during Prohibition, you want your packaging to express its rich past.

This week’s POW! Package of the Week looks at the new, more sustainable ready-to-drink beverage packaging for Nestle’s Carnation Breakfast Essentials and explores how Nestle and its partner Chase Design Group ensured the new packaging’s success even while pushing the limits of the flexo printing process.

This week’s POW! spotlights the colorful yet upscale package for Blake’s Seed-Based rice crispy treats. The flexible packaging leverages high quality printing to reproduce stellar food photography with fantastic taste appeal.

This weeks’ POW! Package of the Week takes a look at paperboard packaging for gourmet brand Bird Rock Coffee Roasters. The printed package reinforces the brand identity, with Kraft paper and bold use of spot color, and delivers a novel unpacking experience for the coffee consumer along with a strong presence on shelf. 

In this episode of POW! Package of the Week, we look at the Mr. Bubble 60th anniversary powder bubble bath box. The limited-edition package celebrates the history of the iconic bubble bath brand by recreating the memorable bubble bath box that introduced Mr. Bubble to the market more than half a century ago

Organic dog chews and treats brand Buck Bone Organics was experiencing explosive growth, but its packaging process couldn’t keep up. View this video to see how ePac helped this brand take its business to the next level by moving them to digitally printed pouches, which offered more agility and efficiency.

This week’s episode of POW! spotlights an eco-efficient redesign for Carmex Minis made by packaging converter and printer Colbert Packaging. View the video to learn how Colbert used printing to help preserve the branding attributes while making the redesigned packaging more sustainable.