Brand Management - Design

Schreiner MediPhar has introduced a tamper protection label with clear and irreversible first-opening indication for vials.

Learn how to empower your brand-owner customers with high-quality labels that look sharp and speak to shoppers.

Whether it’s unscrewing a cap, tearing open a sachet, or unzipping a resealable closure, opening a package and accessing the product inside is not always the easiest task to complete while on the go. Antonio Burattini had an idea for packaging that could solve this problem.

This episode of POW! Package of the Week looks at the TLMI award-winning wrap labels printed by Multi-Color Corporation North America Wine & Spirits for Napa Valley Naturals Avocado Oil. View the video to learn how the prime labels won best-in-class with its flexo color-process printing and a bevy of embellishments.

This week on POW! Package of the Week, we look at the Irish Spring body wash that debuted at Super Bowl LVI. View the video to learn how Chase Design Group, Tin Horse, and the Colgate-Palmolive Global Design Brand Group collaborated on the sleek new packaging with its highly detailed flexo-printed labels.

Levain Bakery met a 200% increase in e-commerce demand during the pandemic, thanks in part to R.R. Donnelley & Sons Company. The 26-year-old company has transformed from a New York City institution to a national brand with the help of RRD’s packaging and warehousing solutions.

This week, we take a look at the playful packaging for Ha! The Heathlier Alternative Crunchers. The continuous film for the bags is printed on a HP Indigo 20000 using bold colors; the film is then converted offsite on a form/fill/seal line.

When selling a bourbon that pre-dates the Civil War and flowed during Prohibition, you want your packaging to express its rich past.

This week’s POW! Package of the Week looks at the new, more sustainable ready-to-drink beverage packaging for Nestle’s Carnation Breakfast Essentials and explores how Nestle and its partner Chase Design Group ensured the new packaging’s success even while pushing the limits of the flexo printing process.

This week’s POW! spotlights the colorful yet upscale package for Blake’s Seed-Based rice crispy treats. The flexible packaging leverages high quality printing to reproduce stellar food photography with fantastic taste appeal.