Brand Management - Design

Brand Uses Flexo Printing, Custom Die-Cutting to Create Innovative Wellness Product
April 5, 2022 at 10:42 am

This week’s episode of POW! Package of the Week comes courtesy of Fend Wellness, which sent its antibacterial hand wipe mitts and their colorful packaging. View the video to learn how the brand leveraged package printing and converting technologies to create a breakout product for the personal care market.

Labels Elevate FMCG to Collector’s Item for Socially Minded Brand
March 22, 2022 at 9:18 am

View this week’s POW! Package of the Week to learn how The Valhalla Tea Company is using its strikingly attractive labels to move its packaged products from fast-moving consumer goods to collectors' items while also supporting U.S. veterans struggling with their mental health.

Embellished, Flexo-Printed Labels Deliver Premium Look for Natural Food Product
February 22, 2022 at 10:18 am

This episode of POW! Package of the Week looks at the TLMI award-winning wrap labels printed by Multi-Color Corporation North America Wine & Spirits for Napa Valley Naturals Avocado Oil. View the video to learn how the prime labels won best-in-class with its flexo color-process printing and a bevy of embellishments.