Brand Management - Design

You don’t have to be Harold or Kumar to know that White Castle is a popular destination for late…

This week’s episode of POW! Package of the Week looks at the Jergens Sandalwood Body Butter Tube printed by Berry Global. View the video to learn more about the combination of process inks, spot colors, cold foil, and soft-touch coating elevates the brand’s body butter collection and communicates quickly on shelf.

For food and beverage manufacturers, the artwork surrounding a product important. Transform it with an Artwork Management platform.

This episode of POW! Package of the Week looks at new packaging rolled out by Wesson Oil’s new owner Richardson International Limited. View the video to learn about Richardson’s motivation to update the packaging for the 123-year-old brand and how the new labels extend the brand’s presence to modern shoppers.

Proving that even the most iconic packaging can benefit from an update, Campbell’s updated its famed red-and-white labels to create printed packaging that is both familiar yet new. View the video to learn more about the new packaging and its improvements.

Heineken partnered with MCC to communicate that Sol is the only beer that incorporates solar energy into its production.

We’ll explore the challenges and opportunities faced by designers and the implications for Print Service Providers.

Here’s a look at the unique packaging featured in a webinar moderated by Linda Casey, Editor-in-Chief of Packaging Impressions.

This week’s POW! Package of the Week! takes a look at how Logitech used both product and package development to launch its Ergo M575 trackball and how the packaging and product aligns with the tech brand’s overarching sustainability goals.

This week’s episode of POW! Package of the Week! looks at augmented reality labels from beverage packaging innovator Jones Soda Company. View the video to learn how collaboration and the power of printed packaging with augmented reality technology brought this fun and memorable collection to “virtual” life.