Brand Management - Design

This week’s episode of POW! Package of the Week looks at the delightfully ornate and tactile labels printed by McDowell Label, a Resource Label Group Co. View the video to learn more about how this multi-sensorial package was printed and the superbly skilled team behind the project.

EIC of Packaging Impressions Linda Casey moderated a webinar event jam-packed with a lineup of influential and disrupter brands.

This week’s POW! Package of the Week looks at the precision printing used to create the standup pouch for Dr. Teal’s Melatonin Sleep Soak. View the video to learn more about how flexo printing by Accredo Packaging met the brand’s high expectations and created packaging that competes head-to-head with gravure. 

Great Lakes Brewing Company recently won the third annual Colored by INX Can Design Contest for their Tropical IPA can design.

You don’t have to be Harold or Kumar to know that White Castle is a popular destination for late…

This week’s episode of POW! Package of the Week looks at the Jergens Sandalwood Body Butter Tube printed by Berry Global. View the video to learn more about the combination of process inks, spot colors, cold foil, and soft-touch coating elevates the brand’s body butter collection and communicates quickly on shelf.

For food and beverage manufacturers, the artwork surrounding a product important. Transform it with an Artwork Management platform.

This episode of POW! Package of the Week looks at new packaging rolled out by Wesson Oil’s new owner Richardson International Limited. View the video to learn about Richardson’s motivation to update the packaging for the 123-year-old brand and how the new labels extend the brand’s presence to modern shoppers.

Proving that even the most iconic packaging can benefit from an update, Campbell’s updated its famed red-and-white labels to create printed packaging that is both familiar yet new. View the video to learn more about the new packaging and its improvements.

Heineken partnered with MCC to communicate that Sol is the only beer that incorporates solar energy into its production.