Brand Management - Design

Superb Printing Conveys Quality of Gourmet Flavoring
November 1, 2022 at 11:47 am

This week’s POW! Package of the Week is the dazzlingly sophisticated label for Cook’s gourmet banana flavoring. View the video to learn more about how the label, printed by Multi-Color Corp., spotlights the brand in a manner that is both dramatic yet upscale through metallics, stock choice, color and more.

Standup Pouch Delivers Efficiency, Visual Impact, and Flexibility for Iron Bean Coffee
October 25, 2022 at 11:28 am

In this week’s episode of POW! Package of the Week, we look at the colorful and bold flexible packaging for Iron Bean Coffee Company’s Unicorn Blend and printed by ePac. View the video to learn how the digitally printed standup pouch attracts new customers while helping Iron Bean Coffee be more agile and efficient.

Printed Packaging Packs ‘Axe' Appeal
October 11, 2022 at 10:39 am

This week’s episode of POW! Package of the Week! looks at how Unilever uses the power of the digital printing to use its supply of 100% recycled plastic bottles smarter while retaining key brand assets and leveraging SmartLabel technology.

Cannabis Co. Uses Printed Packaging To Reinforce Brand Values
October 4, 2022 at 12:01 pm

This week’s POW! Package of the Week comes from woman-owned cannabis company Autumn Brands. View the video to learn more about how the company’s packaging choices reflect the brand’s values, such as its commitment to sustainability and spray-free farming.

Printed Packaging for Air Fryer Sizzles on Shelves
September 12, 2022 at 9:31 pm

On this episode of Package of the Week, Packaging Impressions looks at the printed box for the Instant Pot Vortex Mini Air Fryer. View the video to check out how the printed packaging and smart package design communicates the product's unique selling propositions.