Brand Management - Design

This week’s POW! Package of the Week comes from woman-owned cannabis company Autumn Brands. View the video to learn more about how the company’s packaging choices reflect the brand’s values, such as its commitment to sustainability and spray-free farming.

When it comes to eco-efficient packaging, it’s essential to ensure that the packaging meets its performance objectives. Otherwise, you’re just making more trash.

This week’s package episode looks at the labels for Sniffin Griffins Original BBQ Rub. View the view to learn more about the digitally printed packaging that celebrates the brand story of Sniffin Griffins' founder and rap artist extraordinare Warren G.

On this episode of Package of the Week, Packaging Impressions looks at the printed box for the Instant Pot Vortex Mini Air Fryer. View the video to check out how the printed packaging and smart package design communicates the product's unique selling propositions.

On this week’s episode of POW! Package of the Week, we look at the printed cartons for Mason Dixie Foods’ buttermilk biscuits. The packaging not only attracts shoppers’ eyes with its smart and bold design printed superbly, but it also helped the brand pivot from a service-based business to a packaged goods company.

All4Labels Group strengthens its digital pioneering role in the label printing market with a comprehensive range of secure and intelligent solutions for labels, packaging and beyond.

Inspired by the nostalgia of post-hunt hangs,  Lone Star Beer and specialty retailer Duck Camp celebrate the start of the Fall hunting season with limited-edition packaging in Duck Camp camo, a capsule merch collection, and a tailgate event series at select locations of the hunting-focused retailer.

In this episode of POW! Package of the Week, we look at the new printed packaging for The Bad Stuff Tequila. View the video to learn how converting and printing a short run of artisan labels made from agave fibers helped inform the final label design and printing process for commercial manufacturing.

Dark Woods Coffee has announced it has chosen home compostable packaging from Parkside.

On this week’s episode of POW! Package of the Week, we look at the colorful standup pouch for Procter & Gamble’s Tide Brights and Whites Boost with Oxi that was flexo printed by Accredo Packaging, part of the API Group of companies.