Brand Management - Design

This week’s episode of POW! Package of the Week looks at the limited-edition packaging for Oreo Joy! The limited-edition snack is an example of how brands can use printed packaging and clever design to create additional offerings from existing products.

This week’s episode of POW! Package of the Week looks at the printed shrink labels for La Colombe Coffee lattes. View the video to learn more about the packaging and how they support the gourmet beverage brand.

This week’s Package of the Week! comes courtesy of Morgan Potts, founder and CEO of Granarly, and is the colorfully printed pouch for Granarly’s best-selling Mardi Pardi whiskey-baked granola. View the video to learn more about the digitally printed packaging and the fun-and-funky food brand.

This week’s episode of POW! Package of the Week looks at a reported first for its category. View the video to learn more about the award-winning paperboard bottle from Graphic Packaging International and how the innovative packaging improves the product sustainability, merchandisability, and consumer experience.

Kura Sushi Bar partnered with Tetris for a collection of restaurant prizes, packaging, and consumer products.

This week’s POW! Package of the Week is the dazzlingly sophisticated label for Cook’s gourmet banana flavoring. View the video to learn more about how the label, printed by Multi-Color Corp., spotlights the brand in a manner that is both dramatic yet upscale through metallics, stock choice, color and more.

In this week’s episode of POW! Package of the Week, we look at the colorful and bold flexible packaging for Iron Bean Coffee Company’s Unicorn Blend and printed by ePac. View the video to learn how the digitally printed standup pouch attracts new customers while helping Iron Bean Coffee be more agile and efficient.

BillerudKorsnäs is simplifying its name to Billerud to cater to its international customers.

This week’s episode of POW! Package of the Week! looks at how Unilever uses the power of the digital printing to use its supply of 100% recycled plastic bottles smarter while retaining key brand assets and leveraging SmartLabel technology.

McDonald’s is selling a specialty branded Happy Meal for adults as part of a tie-in with streetwear brand Cactus Plant Flea Market.