Brand Management - Design

Redesigned Folding Carton Conveys Efficacy, Compassion With Precision
December 20, 2022 at 12:34 pm

This week’s POW! Package of the Week looks at the eco-efficient folding carton for Kamedis Calm Eczema Therapy Cream. View the video to learn more about how the brand used sophisticated design and precision printing to connect with end consumers with chronic skin conditions.

Standup Pouch Reflects Offbeat, Fun Persona of Food Brand
December 13, 2022 at 10:32 am

This week’s POW is the standup pouch for The O.G. — the whiskey-baked granola that started the Granarly brand. The colorful flexible packaging is printed by ePac – Austin, and like the brand, is anything but bland. View the video to learn more about the printed packaging and the brand.

Hybrid Software Group Acquires Quadraxis Technology
December 6, 2022 at 8:24 am

HYBRID Software has completed the acquisition of the technology and intellectual property of Quadraxis. The acquisition will strengthen Hybrid Software Group's technologies to facilitate the distortion of graphic designs for shrink sleeves, embossed metal, and thermoformed plastic packaging.

Limited-Edition Oreo Packaging Is a Joy to Behold
November 29, 2022 at 12:30 pm

This week’s episode of POW! Package of the Week looks at the limited-edition packaging for Oreo Joy! The limited-edition snack is an example of how brands can use printed packaging and clever design to create additional offerings from existing products.

Printed Shrink Sleeve Labels Support Brand Innovation
November 22, 2022 at 10:28 am

This week’s episode of POW! Package of the Week looks at the printed shrink labels for La Colombe Coffee lattes. View the video to learn more about the packaging and how they support the gourmet beverage brand.

Digitally Printed Package Delivers ‘King Cake in a Pouch’
November 15, 2022 at 12:15 pm

This week’s Package of the Week! comes courtesy of Morgan Potts, founder and CEO of Granarly, and is the colorfully printed pouch for Granarly’s best-selling Mardi Pardi whiskey-baked granola. View the video to learn more about the digitally printed packaging and the fun-and-funky food brand.

Innovative Paperboard Bottle Hits All the Right Notes
November 8, 2022 at 9:02 am

This week’s episode of POW! Package of the Week looks at a reported first for its category. View the video to learn more about the award-winning paperboard bottle from Graphic Packaging International and how the innovative packaging improves the product sustainability, merchandisability, and consumer experience.