Brand Management - Design

This week’s POW! Package of the Week is the versioned packaging for eCreamery’s collaboration with Harry & David. View the video to learn how the gourmet food brand uses the powerful agility of printed packaging to help differentiate itself in a crowded marketplace and develop strong brand loyalty.

Helms Workshop captures the eclectic vibe of Austin, Texas, perfectly in its lighthearted and laid-back brand for Alvies Boots.

This week’s POW! is a colorful sachet — printed by Nosco — for Craftmix’s Strawberry Mule. View the video to learn more about the packaging and how NOSCO used a collaborative and consultative process to deliver digitally printed packaging that delighted the brand.

Augusta Label + Packaging announces the second generation of a technology that effectively adds value to packaging work and increases the time a branded package interacts with a consumer.

David Lukshus, president and CEO of brand packaging design and prototyping agency Cog, shares how his agency helps brands develop cutting-edge printed packaging.

This week’s POW! Package of the Week looks at the eco-efficient folding carton for Kamedis Calm Eczema Therapy Cream. View the video to learn more about how the brand used sophisticated design and precision printing to connect with end consumers with chronic skin conditions.

This week’s POW is the standup pouch for The O.G. — the whiskey-baked granola that started the Granarly brand. The colorful flexible packaging is printed by ePac – Austin, and like the brand, is anything but bland. View the video to learn more about the printed packaging and the brand.

Nike is releasing a special-edition skate shoe with a commemorative saw, all packaged in a box made for skateboarding.

HYBRID Software has completed the acquisition of the technology and intellectual property of Quadraxis. The acquisition will strengthen Hybrid Software Group's technologies to facilitate the distortion of graphic designs for shrink sleeves, embossed metal, and thermoformed plastic packaging.

When the sale of THC-infused products was legalized, St. Paul’s Studio On Fire created sophisticated packaging for this new market.