Brand Management - Design

Imagine being able to see through shoppers’ eyes in a nearly literal sense. Global marketing experience company Quad is using vision technology to help CPGs do just that at the Packaging InSight by Quad lab in Greenville, South Carolina.

On this episode of POW! Package of the Week, we look at a printed shrink sleeve that uses package printing innovation to deliver an iconic look for the WD-40 brand. Check out the video to learn more about the printing innovation and how the packaging encourages repeat purchases of the packaged product.

On this week’s episode of POW! Package of the Week!, we look at the iconic, colorfully printed wrapper for the Cadbury Dairy Milk Fruit & Nut bar. View the video to learn more about the printed packaging, the iconic brand and product, and their histories.

Case Paper Company has announced the 14 winners of its third-annual On the Case Awards. The On the Case Awards were created to recognize exceptional companies in the printing and packaging industries, that have enthusiastically exhibited an ability to go above and beyond to make their customers happy.

This week’s episode of POW! Package of the Week features the flexo-printed label for Vitamin Shoppe’s BodyTech Elite Altered Strength Preworkout powder. View the video to learn more about how the label printing and finishing help deliver a strong shelf presence congruent with the fitness product’s brand identity.

On this episode of POW! Package of the Week, we look at the label for Black Chalk’s first still rosé wine. View the video to learn more about how the label, which was designed by Chase Design Group, was illustrated, printed, and finished.

In this week’s episode of POW! Package of the Week, we look at the award-winning paperboard carton printed by Meyers for ULTA Beauty’s Black Salt Vanilla Purse Spray. View the video to learn about the printed packaging and its eco-efficient materials and bespoke converting process.

On POW! Package of the Week, we explore the intersection of mini-EVs, co-branding, and printed packaging. View the video to learn more about how a printed paperboard carton blends the very different visual brand identities of Hot Wheels and Cybertruck while being inclusive and descriptive.

When Theory Eleven wanted to release a Grateful Dead themed deck of cards, color and intricacy were a must in the packaging.

Attendees will hear from industry experts as they discuss digital printing in packaging and the power of personalization.