Brand Management - Design

This episode of Package of the Week explores how precision package printing can pair with luxurious converting choices to elevate oral care experiences to moments of beautiful luxury.

Fall Out Boy’s new album comes with a special edition vinyl record printed with actual tears and a functional tissue dispenser.

POW! Package of the Week spotlights a flat-bottom pouch for a decadent coconut sugar cake baking mix. View the video to discover how the printed packaging delivers taste and texture cues while clearly communicating the brand's values such as its commitment to fair trade.

On this episode of POW! Package of the Week, we look at the extended color gamut label for Maui Moisture Heal & Hydrate + Shea Butter Conditioner. View the video to learn how the label update delivers outsized benefits for the package printer and the personal care brand.

At the Fortis Solutions Summit held in late April 2023 in Lewisville, Texas, NAPCO Research analyst Cory Francer presented a range of hard data and analysis about evolving packaging trends and the technology needed to thrive.

This episode of POW! Package of the Week looks at the multi-component flexible packaging — manufactured by ProAmpac — for Scotts Miracle-Gro Rescue Outdoor Plant Potion. View the video to learn how the printed packaging simplifies the application of a multi-day plant treatment for home gardeners.

This episode of POW! Package of the Week spotlights the award-winning, resealable pouch for Gillette Slate razors. View the video to learn more about this flexible packaging, which was printed and converted by TC Transcontinental.

A spectacular example of how printing and converting expertise can elevate the experience for multiple players in the CPG customer journey, this week’s POW! Package of the Week is an award-winning pouch from TC Transcontinental Packaging.

Package printers and the CPGs they serve crack the code for elevated brand experiences and verifiable product authenticity.

Imagine being able to see through shoppers’ eyes in a nearly literal sense. Global marketing experience company Quad is using vision technology to help CPGs do just that at the Packaging InSight by Quad lab in Greenville, South Carolina.