Brand Management - Design

This episode of POW! Package of the Week looks at the multi-component flexible packaging — manufactured by ProAmpac — for Scotts Miracle-Gro Rescue Outdoor Plant Potion. View the video to learn how the printed packaging simplifies the application of a multi-day plant treatment for home gardeners.

This episode of POW! Package of the Week spotlights the award-winning, resealable pouch for Gillette Slate razors. View the video to learn more about this flexible packaging, which was printed and converted by TC Transcontinental.

A spectacular example of how printing and converting expertise can elevate the experience for multiple players in the CPG customer journey, this week’s POW! Package of the Week is an award-winning pouch from TC Transcontinental Packaging.

Package printers and the CPGs they serve crack the code for elevated brand experiences and verifiable product authenticity.

Imagine being able to see through shoppers’ eyes in a nearly literal sense. Global marketing experience company Quad is using vision technology to help CPGs do just that at the Packaging InSight by Quad lab in Greenville, South Carolina.

On this episode of POW! Package of the Week, we look at a printed shrink sleeve that uses package printing innovation to deliver an iconic look for the WD-40 brand. Check out the video to learn more about the printing innovation and how the packaging encourages repeat purchases of the packaged product.

On this week’s episode of POW! Package of the Week!, we look at the iconic, colorfully printed wrapper for the Cadbury Dairy Milk Fruit & Nut bar. View the video to learn more about the printed packaging, the iconic brand and product, and their histories.

Case Paper Company has announced the 14 winners of its third-annual On the Case Awards. The On the Case Awards were created to recognize exceptional companies in the printing and packaging industries, that have enthusiastically exhibited an ability to go above and beyond to make their customers happy.

This week’s episode of POW! Package of the Week features the flexo-printed label for Vitamin Shoppe’s BodyTech Elite Altered Strength Preworkout powder. View the video to learn more about how the label printing and finishing help deliver a strong shelf presence congruent with the fitness product’s brand identity.

On this episode of POW! Package of the Week, we look at the label for Black Chalk’s first still rosé wine. View the video to learn more about how the label, which was designed by Chase Design Group, was illustrated, printed, and finished.