A finely packaged item needs to directly appeal to a consumer seeking a quality product. Serving as an extension of the product itself, packaging must meet high standards in order to fulfill its marketing potential. This article provides an overview of the most common and emerging printing technologies in packaging, and how those technologies impact package design.
Converters are always searching for ways to reduce waste but a significant method of doing that is often overlooked.
Thanks to innovations in packaging—and some clever marketing to home cooks—the broth category has shifted and grown.
A specialized printer for hair coloring kits bolsters business by protecting people’s hands and customers’ brands. (part 2)
A specialized printer for hair coloring kits bolsters business by protecting people’s hands and customers’ brands.
I just read your notes [Editor’s Notes, January 2013, p. 6] in the most recent Package Printing magazine. I have similar issues as most managers in our industry—finding highly skilled workers has become increasingly difficult.
