Five Potential Monkey Wrenches in Packaging Design Work
Imagine a team’s recent disappointment when instead of successfully completing the much-anticipated delivery of a deodorant carton design to the printer, they discovered that the package structure was not the approved size or style. This oversight prompted costly and time-consuming revision to the artwork to better fit the form.
Scott Hosa started his career in the graphic arts at 14 years old as a printer’s helper at a local newspaper, and has been in printing and packaging ever since. He studied graphic design at Youngstown State University, industrial design at The Ohio State University and has worked on all aspects of global branding for clients including Bayer, GSK, Hershey Company, Kraft Foods Inc., PepsiCo., Pfizer, Procter & Gamble, SC Johnson and Unilever. Hosa is currently helping clients build agile brands that thrive in today’s dynamic, disruptive marketplace as associate director of technical graphics at Landor, a global leader in brand consulting and design.
