Tom Newmaster

Tom Newmaster

Tom has 25+ years of experience in CPG branding and package design. From 1998 to 2016 he was a principal and co-owner of WFM. During that time, he led creative and won awards for The Hershey Company, Pfizer, Stoner Car Care and Zippo. He has launched new products for Fresh Solutions Network, Koch’s Turkey, Klamath Basin Fresh Organics and Wolfgang Candy to name a few. As the founder of FORCEpkg, he has become a leading voice in the packaging industry and has written for publications such as BXP, Flexo Magazine, International Package Design, FoodDIVE and others.

How to Leverage Consumer Opinions in Packaging Design

When it comes to teaching package design, one thing there is no shortage of is opinions. But when you get to the marketplace, how much are opinions worth? At the end of the day, it's the consumer's opinion that counts. How is the student supposed to get exposure to that kind of knowledge?

The Growing Meal Kit Market and the Impact of Packaging

Rather than running back and forth to a grocery store, a growing number of people let a service do the shopping and preparing for them. During the pandemic, meal subscriptions really took off. Let’s look at a few examples of how meal kits are trending and the packaging they employ.