Theresa Hegel

Theresa Hegel

Theresa Hegel is the executive editor, special projects & sustainability, at ASI, where she oversees various strategic initiatives for the company’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. She writes regularly for Counselor and PPM magazines and the ASICentral news site, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

January 8, 2025 Promo 101: What Are Suppliers & Distributors?

As with any specialized industry, there’s plenty of lingo to master in promotional printing. Here’s what you need to know.