When creating a packaging design and working through the steps toward the printing process, it's essential to ensure the brand owner's needs are met. But to make that happen, there are several instances in which the best answer isn't always "yes."
Scott Hosa
Designers can’t provide practical contributions to minimize the use of natural resources. Can we?
Extended Color Gamut (ECG) printing, adding a limited number of select colors to the palette of standard process cyan, magenta, yellow, and black inks to create more vibrant colors, is not a new concept.
Procter & Gamble asked Landor to update the brand and create new packaging for the Eukanuba pet food line with packaging that reflects the premium nature of the product.
That bulls eye on the latest Tide laundry detergent label is ‘pretty close’ to the official Tide Orange color. That’s OK, right? Think again!
You are probably familiar with some form of the ‘Designer’s Trilogy’ regarding rush work: Fast, Cheap, Good; choose two. This premise is that in combination, two of the three fall short.
Imagine a team’s recent disappointment when instead of successfully completing the much-anticipated delivery of a deodorant carton design to the printer, they discovered that the package structure was not the approved size or style.
It has become increasingly difficult to differentiate your product from competitors. One method to encourage consumers to select your brand over others is to use a package that helps deliver the product.
