When a product’s packaging goes beyond its basic function of making the product easy to transport and enhances the consumer’s experience with the product in some way, it creates an even more positive user experience, which can enhance loyalty and repurchase frequency.
Paul Nowak
As both the in-store and online shopping experience evolves, packaging remains a crucial element in the interaction between brands and consumers. However, in this changing retail landscape, brands need to consider the new roles that packaging can play in connecting with the consumer.
