As a unanimous vote among packagePRINTING’s 2006 Excellence Award judges, Hayward, Calif.-based Rotocolor’s “Marilyn Merlot” wine label is this year’s Best of Show honoree for its superior flexographic printing. “It really shows where flexo can go,” said Roy Webb, national sales manager, Mark Andy. “It has fantastic quality and could sit side-by-side with the lithographic print.” “The piece is exceptional and shows how far along flexo has come,” said Bob Waddington, general manager, UVitec Printing Ink. “The skin tones are amazing.” And the skin tones are important on this piece, because this is a wine label which garners a famous photo of Marilyn
Megan Wolf
Download the 2007 packagePRINTING Excellence Awards nomination form. As a unanimous vote among packagePRINTING’s 2006 Excellence Awards judges, Hayward, Calif.-based Rotocolor’s “Marilyn Merlot” wine label is this year’s Best of Show honoree for its superior flexographic printing. “It really shows where flexo can go,” said Roy Webb, national sales manager, Mark Andy. “It has fantastic quality and could sit side-by-side with the lithographic print.” This entry was also a first place winner in the Wine Labels - Flexo (Process) category. “The piece is exceptional and shows how far along flexo has come,” said Bob Waddington, general manager, UVitec Printing Ink. “The skin tones are
It’s a virtual war out there and converters are on the front lines. Striving to stay one step ahead of the competition, converters need to know they have a support system that they can seek out and use for appealing product innovations, especially when it comes to the building blocks of the printing world—printing presses. Narrow-web press manufacturers are listening closely to what printers are asking for, and are developing new and better equipment all the time. To do this well, they must know what converters are demanding from their presses. Mac Rosenbaum, vice president, sales and marketing, Aquaflex (A division of F.L. Smithe
It’s a fact that people are attracted to certain genetic traits in others. For instance, some women look for men with blonde hair and blue eyes, while others only date the tall, dark, and handsome types. Some people even take steps to have specific physical attributes—like wearing colored contacts to make their dark eyes appear blue, or sitting in a tanning bed to turn their light skin golden. The world of package printing likes to play these same tricks because, what it really comes down to is, it’s all about the packaging. One of the best ways to add that something special to a
It’s an important and sometimes complicated material category in label printing—release liners—one which can have a big impact in the operations of both label printers/converters and their customers, the consumer products companies. For label converters, the substrate/release liner combination needs to provide a reliable surface so the diecut strike-through cuts the label completely, yet does not cut or weaken the liner below. This has to be done consistently over the course of a label run of thousands and thousands of times. Once the labels get on the customer’s packaging line, the precision and consistency of this operation will quickly be seen.
It’s invisible to unsuspecting consumers. It doesn’t have a smell, taste or sound, but it can grab their eye while scanning the teeming grocery store shelves. It can add a certain “pop” to the packaging which can help make almost any merchandise fly off the shelves. “It” is ultraviolet (UV) and electron beam (EB) curing and, according to many experts, package printers can grow their businesses in the converting market if they add this technology to their arsenal. “For the most part, UV and EB are ideal for all manufacturing processes that require faster production speeds to add to their bottom line or enhance
