I believe that it is to the whisky and brandy distillers of Europe that we, in the self-adhesive label industry, should drink a long toast. They were one of the key early market sectors to realize the potential of our labelling technology—and to adopt it. For me, there is nothing like a full-on, solid gold foil label, heavily embossed and featuring a truly complex, ornate shape, for promoting the extraordinary capabilities of self-adhesive labelling.
Jules Lejeune
As a relatively young industry in the context of printing, and a downstream user of a variety of raw materials, there are many things label converters can learn from older, established industries like paper and board, and from new packaging formats like flexible packaging.
Packaging buyers, brand managers, and designers are all increasingly aware of the need to sell products in an environment that is demanding less material and energy usage and an improved carbon footprint. Self-adhesive labels can help in this pursuit, contributing, additionally, unrivalled versatility and shelf appeal.
