Jennifer Dochstadter

Jennifer Dochstadter
Data Points: What do Brand Owners Really Want?

Every year, in the work we do for TLMI and FINAT (TLMI’s European equivalent) and in our research for private clients, we probe what brand owners and packaging buyers want from their label vendors. Surveying hundreds of packaging buyers across North America and Europe every quarter, we often close interviews by asking two key questions: What can your label vendors be doing better? What could they do that they are not already doing?