David Murphy

David Murphy

David Murphy leads worldwide marketing and market development for HP’s PageWide Web Press business. HP PageWide Web Presses are driving digital transformation in mainstream printing, especially in book manufacturing. Reach the author @HPGraphicArts
How Brands Can Engage Consumers Through Digital Corrugated Printing

The secondary package — the corrugated box — is the new frontier of variable and versioned product messaging. Digital corrugated printing can provide these messages, increasing a brand's ability to interact with consumers in the retail marketplace.