Christine Hall

Making the decision to either slightly refresh your package or do a major overhaul depends on the health of your brand. We often see brands that have been declining over the years, yet are hesitant to implement a packaging redesign. Today's brands need to continually advance forward to remain relevant. If you think of your brand's packaging as the living, breathing way in which your product is brought to life, then continually evolving your package makes ROI sense.