Bill Farquharson

Bill Farquharson

Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.

What I Wrote vs. What I Said

An email comes in from angry client — or so you think. Misreading tone can cause damage. But you can’t misread Bill’s advice this week.

A Sales Down Day

Memorial Day weekend is approaching quickly, which means this Friday will be something of a sales down day. Here are tips to make the m

The No-Lesson Blog

Today, sending files around the world is common. But in 1998, that was something special. Bill retells the story in this week’s blog.

How to Lighten Your Workload

Your task list is a graveyard for good ideas and you likely add to it over and over again. This week, Bill offers advice to lighten it.

Don’t Cave on Price

Have you ever canceled a service only to be offered a lower price? Bill’s recent experience with this led him to this good advice.

Remembering Dan Canzoniero: A True Printer's Printer

When a client becomes a friend, it’s special. When that client treats vendors as assets, it’s unique. Dan Canzoniero was that kind of customer for Bill Farquharson and in his blog this week, he honors his friend with a remembrance.

Sales and Fishy Marketing

Sales were slow. Very slow. The salesman sat at his desk and festered. He was frustrated by his lack of results and wondered what he was doing wrong. “Well,” he thought to himself, “there’s only one thing I can do: I’m going fishing!” So, in the middle of the day, the salesman grabbed his rod and reel and headed for his favorite lake. Rowing out to the middle, he cast his line and waited ... and he waited ... and he waited.