There are some things as an advocate of paperboard packaging you would expect to hear from me—how it protects, promotes, identifies, and informs the consumer better than any other form of container; how the printing quality of the folding carton, and now in some instances the corrugated box, is unequaled; how it offers visibility, product differentiation, and style versatility in almost limitless combinations; and how it meets the challenges of distribution, freight, and maximizing shelf space.