By definition, “standards” is “fulfilling specific requirements as established by an authority, law, rule, custom, etc.; a guiding principle.” However, I can state without equivocation that sometimes the pursuit of standards can literally go to the dogs. When discussing this matter with TAGSYS’ Chief Technology Officer, Alastair McArthur, he instantly recalled his experience with his children’s pet bulldog, Oscar. It seems Oscar has had an encounter of the closest kind with RFID. As an unsuspecting pup, the French bulldog was injected with an RFID tag. The use of RFID for the identification of companion animals, referred to as micro-chipping, is a very mature