Consistent Across the Board

These lean practices have allowed Zumbiel to use gravure to print shorter run jobs. In addition, the location of the press when it was installed forced Zumbiel to print shorter runs with it. "Traditionally, the very very short runs, in the neighborhood of 10-15,000 impressions, are done in flexo," explains Mace. "Most people think gravure is a half million impression business, and some of it is, but it doesn't have to be. We run pretty regularly 50-100,000 impression runs on gravure. When that press was installed, it was in a flexo operation, where all we knew was short tuns. It was installed in an operation that had a flexo fast turnaround mindset. I really think that helped form a basis."