Consistent Across the Board

Capacity and consistency

Yet another reason Zumbiel runs gravure for short runs is that the machine is available. It's a question of capacity. "Most of the things we're printing in gravure [we do] for capacity reasons," says Mace. "If you were to pull in here and ask how are you going to print this, you wouldn't go to gravure for the quality purposes. But, we have a gravure press that does a good job and we can do smaller runs on it."