Zumbiel Packaging proves gravure printing can compete in the era or short runs

By Chris Mc Loone

Circumstances surrounding various machines' capabilities also led the company to use gravure for the shorter runs. "Most of the items we run gravure are large format cartons—37˝ or longer," adds Roberts. "Our gravure press has the largest platen cutter in our organization (a 40˝ feed-up). So, naturally all those large format cartons migrate to that machine because of the cutter that's on it."