You outta be in film

Ko-Pack Corp. of America offers another enthusiastic report. "We are getting a lot of calls from printers wanting to enter the film market," says Gerry Nigg, director of sales. Nigg identifies three major market trends that have been nudging narrow-web printers toward investigating films: the transition of paper to plastic within the general packaging market; growth in filmic beverage packaging, particularly soft drinks; and the expansion of film's role as an information carrier on the package (recipes, medical information, promotions, etc.). Package constructions that Nigg cites as holding particular promise include shrinkable sleeves, standing pouches, and clear plastic folding cartons.