You outta be in film

Balancing challenges and benefits

Even amid all the positive industry buzz, experts are hesitant to categorize films as the absolute future of flexo, and caution printers about potential technical issues, possible larger-scale investments, and stiff competition.

"There is a 'Catch-22' with films," Minino says, explaining pressure-sensitive film materials are generally more costly, and ever-thinner films are harder to print. These jobs become more complicated and require higher-end equipment.