See Me, Feel Me

Differentiation is the name of the game

Most secondary or exterior packaging is made of paperboard—in sheets, tubes, and an endless variety of custom shapes and sizes. In terms of package design, printing, and converting, paperboard brings several advantages to the table. According to Clare Mateo, European sales and packaging manager for MeadWestvaco, the printing possibilities for paperboard are many and varied; colors turn out crisp and bright, and a variety of basis weights and finishes enable end users to execute complex designs without compromising quality or violating budget constraints. For intimate care applications especially, user-friendly paperboard tends to reassure with soft or softly textured finishes, especially when compared with synthetic alternatives.