See Me, Feel Me

The production of special printed effects depends on a precise combination of factors, including the printing or coating application (metallic, matte, or gloss, etc.), the mode of application (spot, flood, dispersion, or fine detail) and the substrate, (coated or uncoated, compound or synthetic). Bringing all of these elements together is a complex process. However, when the print discipline, application, and substrate align as they should, the stage is set for a perfect marriage of form, function, and aesthetic appeal. In terms of the print discipline, offset lithography is typically the method used for the printing of cosmetic paperboard packaging and labels.