See Me, Feel Me

On press, therefore, plain white paperboard often undergoes a dramatic transformation. Features like dispersion coating and drying capabilities enable printers to lay down simulated metallics at the start of the process or during the press operation and print over them, producing a more cost-­effective alternative to foil-stamping for budget-conscious print buyers. For example, says Droppo, the dispersion coating tower on Curtis Packaging’s uniquely configured 51˝ KBA Press enables the company to lay down a heavy metallic silver first, dry it and print up to eight transparent colors over it, giving Curtis the ability to simulate metallic golds, silvers, platinum or bronze.” CurtCHROME™ is the trade name of a proprietary, eco-friendly, single-pass process developed by Curtis that represents a significant cost savings over foil laminate to print and folding carton buyers.