Xeikon Introduces Folding Carton Suite at drupa

According to Sean Smyth, Consultant at Pira International, "I took an in-depth look at the digital packaging market for Pira's study at the end of 2011. Our research indicated strong growth prospects for digitally produced cartons. We forecast worldwide growth rates of over 30 percent between 2011 and 2016 for digitally printed cartons. Digital technology can significantly help brand owners and retailers improve their supply chains and make packs more appealing to specific groups of consumers, who will buy more and at premium prices. This trend will accelerate and Xeikon's ability to deliver a very high quality B2 sheet means it is very well positioned to help printers and converters grab a piece of this attractive market space. The decision by several of Xeikon's label customers to move into cartons should pay rich dividends. In addition, I think some of the security features Xeikon provides will make its technology well suited to pack many short run, high value products."