Xaar To ‘Unleash The Power Of Inkjet’ at drupa

“With competition ever-increasing in the print world it is essential you consider how best to add value to your printed output,” says Ian Dinwoodie, Xaar CEO. “Digital print provides flexibility and choice and the potential of new market opportunity through variable data, customization and short-run capabilities. Understanding how digital print can be achieved with leading-edge inkjet technology and how you can choose the right product for your business to maximize profit is critical, but not always easy. Inkjet is on the rise and more than ever inkjet is a mainstream technology that can be applied alongside traditional technologies or as a direct replacement for conventional print technologies. Recent developments in inkjet technology have overturned the issues of poor quality, reliability and productivity and drupa will be a significant showcase for many of these.”