WS Packaging to Speak on RFID Technology at Product Authentication & Brand Security Conference

A key feature of Manley's presentation will be a case study about how New
Sunshine, a manufacturer of well-known tanning lotions for professional tanning and beauty salons, is winning the battle against product diversion.

"New Sunshine has been fighting this challenge for more than 10 years," Manley said. "By integrating RFID technology into the existing packaging, they were able to immediately identify the diversion source of counterfeit product with minimal impact to existing business process."