WS Packaging grows its label and package printing busines through acquisition and lean manufacturing practices.

By Sue Busch

Lane points to success stories that can be told from multiple print process vantage points. On the digital printing front, WS Packaging Group met the short-run, high-end label output needs of Carmella's Italian Bistro when the company moved to launch a prestigious brand image for its house marinara sauce. The sauce labels were produced on an HP Indigo ws4500 press, using four-color process printing with a protective matte UV varnish, on a natural white, ribbed facestock typically used for wine labels.