WS Packaging Group Makes Strides with IMPACT

Expanding diverse capabilities

Lane envisions that WS Packaging Group will become a billion-dollar, global company in the next three to five years. But how does one formulate a cohesive path to this threshold—in light of 2,000 employees working at 22 facilities; producing labels, flexible packaging, and folding cartons; and using more than 175 printing presses encompassing flexo, offset, and digital printing capabilities? According to Lane, the company's competitive advantage lies precisely in the diverse capabilities mix it has pursued. WS Packaging's spectrum of printing and finishing capabilities and materials expertise extends broadly and deeply enough to hold 30 patents and 11 trademarks for primary and promotional labeling. Ultimately, he contends this diversity enables delivery of "one-of-a-kind constructions" that identify and set apart customers' product brands. "We can go in any direction customers want or need," Lane maintains.