Would You Buy an Empty Coke Bottle?

Adding to a legacy of commemorating major events with special Coke bottles, Coca-Cola launched the program with 18 bottles in Brazil that honor that nation’s World Cup taking place in Rio de Janeiro this summer.

Not a company to miss an opportunity, regular sizes of Coke will also be specially decorated and readily available in each of the host nations, further feeding fans’ voracious enthusiasm for World Cup soccer.