Would You Buy an Empty Coke Bottle?

Coca Cola, one of the most instantly recognized brands in the world, is betting that many people will buy an empty Coke bottle—and probably more than one—even though the bottles are only 3 inches tall and designed as accessories that can be attached to bags or clothing. The appeal is in the graphics and connectivity: the series of 18 colorful mini-bottles can send messages and avatars to other bottles in the range.