Working Overtime to Eliminate Downtime

What's next for wide-web flexo

The on-going cost pressures will force inefficient printers to re-evaluate their pricing strategies in the marketplace, according to Jacques and Langendorf. Some are already turning to "desperation pricing" (i.e. selling at or below cost), which is obviously not sustainable long-term. What they need to do is focus on their uptime to get their costs back in line. "When the press is down for any reason, it is not making money," Jacques says. This is critical since continued consolidation will help balance supply and demand to a much greater extent than in the past.