Winning Combinations

"Smaller printing operations in particular have reached maximum capabilities on their current presses," Nigg notes. "To ensure more long-term commitments from customers, they need to offer production of more value-added labels as sophisticated marketing directions become voguish. Splashier, shinier, and more detailed labels and packaging (cosmetics, pharmaceuticals, healthcare, specialty plastics) translate into label printing presses accommodating this growing niche."