Youthful Appeal

Great Wall felt the time was right to take advantage of this growing influence and redesign its label, as well as switch to a new labeling technology. The company wanted a new label design that would carry forward its rich heritage of winemaking, but in a graphically modern way. Its branding department worked closely with a local label design house to create a new brand image that it hoped would appeal to the younger generation, as well as its established base of loyal consumers.