Youthful Appeal
A clean and simple label design helps increase sales and shelf impact for an established Chinese wine.
Great Wall is positioned as a premium wine brand and features varietals such as Riesling, Chardonnay, Sauvignon Blanc, Shiraz, Merlot, Cabernet Sauvignon, and Pinot Noir. COFCO Wines & Spirits notes that consumers have rated Great Wall as China’s premier wine brand, which has helped make it the number-one best seller in the country. It was chosen as the official wine supplier for the Beijing 2008 Olympic Games and the brand has won many awards in international competitions, such as the Asian Wine Competition and the Brussels International Wine Competition.
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