Youthful Appeal
A clean and simple label design helps increase sales and shelf impact for an established Chinese wine.
The Chinese wine market offers growth opportunities for new varietals, as well as established brands, like COFCO Great Wall Wine Co., Ltd. Founded in 1952, COFCO Great Wall Wine, located in the Shacheng of Hebei Province of China, is one of three wine-producing enterprises of its parent company, COFCO Wines & Spirits Co., Ltd., which markets four wine brands—Chateau Sungod, Chateau Junding, Great Wall, and Huangzhonghuang.
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- Avery Dennison
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