Youthful Appeal
A clean and simple label design helps increase sales and shelf impact for an established Chinese wine.
China offers an immense opportunity for sales growth within the wine industry over the next 20 to 30 years. According to the “China Wine Market Landscape Report,” a new study from Wine Intelligence—a global company that supports the wine business through consulting, branding, and market research—China is already the eighth largest wine market by volume. Recent data shows the market growing 18.5 percent annually, with current case sales at 72 million annually.
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- Avery Dennison
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