Youthful Appeal
A clean and simple label design helps increase sales and shelf impact for an established Chinese wine.
In response to the winery’s request for a localized pressure-sensitive solution, Avery Dennison worked with COFCO Great Wall Wine and its three converters to conduct two pressure-sensitive labeling technology training sessions as a way to expand knowledge of wine packaging and labeling. There were more than 60 people in attendance, including representatives from operations, the label design house, and management.
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